Successful Managing

Make your business really hum with 'Corporate Class' Strategy, Budgeting, Forecasting, and Performance Monitoring.


Powerful Marketing

Make your marketing really work with 'Corporate Class' Marketing, Advertising, & On-Line Engagement with your customers.


Right Recruiting

Get the right people with 'Corporate Class' Recruiting using our unique and proven Q3 selection method. Add-on extensive HR services and support


Management Memos

Sometimes things change rapidly in the business world. We can be slow to see the potential impact. This month we consider ways to get profitable in recessionary times

StarSign

Why are these recessionary times? How can we beat the odds?

 

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Clues From The News!

Hints For Business from Today's News Stories

IT IS IMPORTANT THAT YOU REALLY UNDERSTAND 'BRANDS'

The supermarket wars have made the battle over generic products and house-branded products a part of common conversation. Despite this, most conversational commentary is generally inaccurate. The topic is not as simple as it popularly appears. It's actually quite complex.

Small retailers generally take the opposite tack, and hitch themselves to just one main brand. Traders become a "distributor" or "specialist" for a particular brand they specially fancy They make that one brand of product their virtual "house brand"!

In a recent article in the Sydney Morning Herald, Elizabeth Knight, writing about which bidder might win "The Good Guys", wrote this about the leading contender - JB HiFi: "Meanwhile, unlike Dick Smith, JB HiFi avoided moving into the house-brand generic products, instead retaining its 'house-of-brands' status. She goes on to point out that Dick Smith, by "amping up" house brands, "provided JB HiFi a free kick well before Dick Smith closed down".

Note the distinction between "a house brand" and "a House-of-Brands".

Small businesses always do better when they realize that being a "House-of-Brands" meets customer expectations much better - and more profitably - than limiting their range!

Contact us to discuss this key issue without any obligation.

Put simply, "Make Measurably More".  Money, that is!

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